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Word of mouth is the key to the success of
your program. The more markers that are
distributed, the more people see them and
want one for themselves. The hardest part
of the program is getting started. We will
help you in any way that we can to make
your efforts successful. Here are some ideas
that have worked for other organizations.
If you have other ideas that work, let us
know so we can pass them along to others. Place a flyer at convenience stores, grocery stores, libraries, gas stations, village hall, senior centers, community centers, etc. We can make a flyer up for you. (@ no charge). Ask your local newspaper to do an article
on the many benefits of the markers -
uniform addressing, improved response times,
etc. Newspapers are always looking for good
community service articles rather than the
usual bad news. Door to door.
It’s very time consuming, but
also the most effective, especially at first.
Distribute flyers through PTAs/PTOs,
elementary school kids, township newsletters,
tax bills, etc. The more people that get a
flyer, the more you’ll sell. Place an ad in your local newspaper; many times the paper will give you free space. We can help you design an ad. (Again, no charge). Plug your program on your local radio station. Many fire chiefs have commented that their stations are always more than willing to help you get your message to the community.
Many local cable
companies have a channel
dedicated to community service messages or
cheap advertising. A message on this type of
channel has been highly successful for
others. Message signs in a conspicuous location.
We have message signs available for purchase.
These are changeable signs and can be used
for all community messages. Also, we will
supply you two (FREE) 18” x 24” yard signs
printed with “Reflective Address Signs
Available Here”. Combine efforts with another group like 4-H, Cub Scouts, boosters, etc. Most of our clients are more interested in getting the markers out than making a large amount of money. The more people that are involved, the quicker you’ll get the markers up. Contact your local Postmaster. Several groups have told us that the postal service distributed a flyer to each person in their area. This may not work in each area. We’ve been told that each community has a postal committee that must be approached for this service. The committee must be persuaded that the signs are a great benefit to the postal service not just emergency responders. Set up a table at football games,
basketball
games, breakfasts, fish fries, etc. to
distribute flyers and to sell markers.
We have a postcard with pictures of the
marker that can be distributed as well.
Postcards are available for 5 cents each, and
are blank on the back so you can stamp them
with your info. We know that finding time to devote to this project is the biggest problem for most groups; however, proper addressing is very important to helping you do your real jobs - Saving Lives and Protecting Property.
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| Interstate Sign Products 1-800-344-0528 |